BP-002  ·  Rev 1.0
[ONE-PAGE BUSINESS PLAN]

One page is enough when the business is small, the idea is early, or the plan is for you and not for a lender. A one-page plan forces you to state the essentials and nothing else: what you do, who it is for, how you make money, and what you need next. It is not a shorter business plan; it is the same answers without the padding. The worked example fills the page for a freelance design practice. When the numbers get complicated, or the reader is a bank, switch to the full template.

1.  WHEN ONE PAGE IS ENOUGH
    > Note — One page suits an early idea, a solo operator, or a plan you keep for yourself.
    Use one page when the business is simple enough that the full plan would be padding. Use the full plan when a lender or investor needs detail, or when the numbers genuinely are complicated. One page is a decision, not a limit you hit.

2.  THE ONE-LINER
    > Note — What the business does, in one sentence.
    [ONELINER]

3.  THE CUSTOMER
    > Note — Who it is for, specifically.
    [CUSTOMER]

4.  THE OFFER
    > Note — What they get and why it is chosen.
    [OFFER]

5.  THE MONEY
    > Note — How it makes money, in two or three lines.
    [MONEY]

6.  GETTING CUSTOMERS
    > Note — How people find out.
    [CHANNELS]

7.  WHAT IS NEEDED NEXT
    > Note — The single next step that matters.
    [NEXT]

Free to use in your own documents, including commercially.

Worked example

1

When one page is enough

Note — One page suits an early idea, a solo operator, or a plan you keep for yourself.

Use one page when the business is simple enough that the full plan would be padding. Use the full plan when a lender or investor needs detail, or when the numbers genuinely are complicated. One page is a decision, not a limit you hit.

2

The one-liner

Note — What the business does, in one sentence.

Change bar — replace this

A freelance design practice that does logos and brand identities for small businesses that cannot afford an agency.

3

The customer

Note — Who it is for, specifically.

Change bar — replace this

Local small businesses — restaurants, shops, service firms — that need a professional look and have no in-house design.

4

The offer

Note — What they get and why it is chosen.

Change bar — replace this

A fixed-price logo and a short brand pack delivered in two weeks, so a small owner gets a professional identity without an agency retainer.

5

The money

Note — How it makes money, in two or three lines.

Change bar — replace this

Charges a fixed project fee per identity. Costs are software and time. Margin is high and the limit is time, not materials.

6

Getting customers

Note — How people find out.

Change bar — replace this

Referrals from past clients, a short portfolio page, and the local business association.

7

What is needed next

Note — The single next step that matters.

Change bar — replace this

Two more portfolio projects this quarter, enough to raise the fixed fee, and nothing else until the pipeline is full.

A

The Document Control Kit

Turn a folder of documents into something a team can actually find and follow

Every template on this site is free and stays free. The kit is what turns a folder of documents into a system you can actually run: a register with numbers, owners and review dates; who reviews what and how often; a numbering scheme that still works at fifty documents; and the thirty-day sequence for getting a team to use any of it, which is where most of these projects die.

What the kit holds

Register Column headings — number, title, owner, revision, approval date, review-due date

Review cadence Who reviews what, how often, and what triggers an off-cycle revision

Rollout plan The thirty-day sequence for getting a team to actually use the documents

Numbering scheme How to number documents so the system survives its first fifty

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